8 April 2013
In order to become a successful affiliate there are a number of things you will need to think about before you begin your new business venture. Number one – you will require a compliant site from which to promote your products. Number two – you will need to decide upon the best method of promotion to suit what it is you are hoping to advertise. And finally number three; if you want to enhance your chances of success considerably, you will need to find the best affiliate program out there to suit your needs – so that you have at your disposal, a team of people helping you decide on how to best utilise the tools you have available.
In order to find such a program, there are a few key things that you need to look out for that a top quality affiliate program will always be able to offer to you. Here at Quiddi we believe that we have all of these things covered – something which allows us to claim superiority when it comes to being the best payday loan affiliate uk program out there, and if you read on we’ll tell you exactly why we believe this to be the case.
Of course as an affiliate, one of your main concerns is going to be the success of your business and the fact that it runs smoothly – a big part of this being that your commission gets paid on time and within a time scale that suits you. This is something that unlike a lot of the affiliate programs out there – Quiddi guarantees to do without fail in order to make things as easy as possible for our affiliates.
Speaking of commission, we are also able to offer our affiliates a top rate commission structure, fantastic conversion rates and along with both of these, we also ensure that our affiliates are provided with first rate platforms from which they are able to integrate.
If you have any problems or queries with the way things work, we do of course also have our uk team of experts on hand in order to answer any questions you have – whether they be of marketing or a technical nature – we will strive to ensure that all your needs are met.
Worried about your leads getting heavily re-marketed? Worry no more! Here at Quiddi we realise that the key behind consumer satisfaction is not to hassle potential customers. We liaise closely with the DMA and always take a pro-active approach to compliance.
Then finally, and what most will consider to be the most influential selling point when it comes to choosing the best payday loan affiliate uk program for them – the ability to track your statistics. The “Quiddi Portal” we use to enable this is of the highest quality – allowing you to not only view these statistics in detail but also to keep up to date with and monitor your acceptance rates and commission progress. And as if that isn’t enough, this information can now all be accessed in real time - whilst you are on the go - through the use of our iPhone web app designed specifically for our affiliates. It’s as easy as that!
So you see, these are just a few of the reasons why Quiddi regards itself to be the best Payday Loan affiliate uk program out there when it comes to keeping our partners happy and in the know as far as their online business is concerned. If what we are able to offer sounds like what you are looking for, then don’t hesitate to get in touch today!
Posted By: Quiddi
21 March 2013
Next month sees the return of “Internet World 2013” – Europe’s largest tradeshow tailored specifically towards catering for digital and online marketing businesses. The event has been running for over twenty years now, reflecting both its popularity among the online businesses it serves and the importance within the industry of keeping up to date with all the changes and developments that are taking place thanks to the rapid growth of online products/services.
As budding entrepreneurs within the Payday Loan Affiliate business, our affiliates here at Quiddi should be making every effort possible to keep on top of the advances in technology that are emerging. Not only will this allow you to stay one step ahead in the competitive world of affiliate marketing, but it will also give you chance to reap the benefits.
A full list of all the events taking place over the three days that “Internet World” is being held for, can be found on their website. Some particularly relevant topics that will be discussed include ““The Science of Marketing” – Key Themes, strategies and questions posed at today’s Internet World 2013” and “Mobile Commerce – bringing m-commerce to life through mobile marketing and advertising” as well as topics including for instance… how to best utilise social media within the marketing industry.
In addition to these informative talks on how best to implement such strategies, visitors will also be given the chance to witness the latest products and services emerging in the industry first hand, at the hundreds of exhibitor stands present. From this, indications can be gained as to what you may wish to include in order to maximise your own digital strategy directly.
Posted By: Quiddi
14 March 2013
When starting out as an affiliate here at Quiddi, one of the first things you will need to decide upon is the way in which you hope to market your business to consumers.
If you will be contacting them directly, then one of the most effective ways to do this is to use the method of email marketing. Before you do this though, you need to make sure that you have permission from the person in question that you are sending an email to, to contact them.
To make sure you are following the rules regarding email marketing, you must always remember to stick to the following;
Opt out
Always give the person an option within the email sent or within the original terms and conditions set out on your site, to be able to “opt out” of any future contact or marketing materials being sent to them. You may wish to do this by using an unsubscribe link within your post (make sure it is obviously placed).
Direct Mail
It is also a good idea to ensure that before sending out any promotional emails to borrowers, that any individuals who have already expressed their desire to be taken off any direct mailing lists, have indeed had their names removed from these. A quick and easy way to ensure this is to use the Email Preference Service.
What you need to include
There are a number of simple facts that you need to include in your correspondence in order to make sure that not only are you being compliant but that you are giving the borrower all the information they need to be able to follow up with an enquiry or for them to really become engaged with what it is that you are offering them.
In this case it is important to let them know who you are, the fact that you are trying to sell them something and for you to also include the promotions/products you have available to them (including any relevant terms and conditions).
If you stick to these guidelines then not only will you be undertaking a marketing campaign that is legally compliant, but it will also be one where you stand a much better chance of succeeding.
Maximising Your Online Marketing Campaign
No matter how successful your business as a Payday Loan affiliate with Quiddi is, there are nearly always going to be ways in which the campaign you are running can still be improved upon. This needn’t be a costly or even timely process for you to undertake – indeed it may just mean you implementing a few simple steps in order to get the most out of the online marketing you already have in place.
Take for example, the tag line used within an email campaign – does it really grab the attention of your desired demographic? Will the people that you are aiming your service at, really be interested in what you have to say just from reading those few words contained in the title of the email? If not – perhaps you need to think more about the way you are saying it – do you need to be more direct? Is the language you are using too difficult/advanced for your target audience? All of these points are things you need to consider.
It may seem obvious, but the more unique your site is/the more effort you put into being inventive as far as the way you reach out to customers is concerned – the more likely it is that potential customers will respond. For instance, if you decide to include extra information regards the service you are offering/industry you are involved within or if you go to the effort of creating a unique design – there is always a good chance that people will respond to this.
Finally, don’t underestimate the power of social media. You may want to, for example, include links within your emails detailing where to find your Twitter account or Facebook page, so that you can interact with your target audience directly – allowing them to ‘like’ your services or question you directly over what it is they are looking to find out about what you’re offering.
It is by taking the short amount of time it needs to make these changes, that you may find a significant impact is made in reaching potential customers, allowing you to expand your client base.
Posted By: Quiddi
18 February 2013
Recent figures show a 50% increase in the number of young adults planning to take out a payday loan. Previous statistics show that around 3.5m of this demographic had considered a payday loan, while the amount today is nearer the 5m mark.
So can the payday loan now be considered the new norm when looking for credit? Let’s see how it compares to the more traditional forms of finance available.
Up to one-third of eligible consumers in the UK have used a bank overdraft in the last 12-months. Many overdrafts available on the high street charge consumers if they go into their overdraft, some of them daily. And if the overdraft limit is exceeded, even for a short time, further charges are applied.
There are approximately 67 million credit cards in circulation throughout the UK, with many borrowers holding more than one. Lots of providers encourage people to repay only a minimal amount off the debt every month making them expensive when compared to a payday loan over a very short-term. And taking cash out from the ATM is even more costly.
Also, the majority of personal loans are taken out to pay off existing debts, which are often built up again, pushing the borrower into a spiral of further debt.
Payday loans don’t do any of this. They’re specifically designed to paid off within a very short time period. The beauty of them is that the cash can be in your bank account almost instantly and because it’s a loan advance, you can’t exceed the credit limit and incur further charges.
So perhaps it’s time that payday loans were viewed as a real alternative to mainstream credit streams. As R3 – a non-profit organisation aimed at helping individuals with debt problems – Council Member Louise Brittain recently stated “If used in the right way, to fill a genuine one off gap in finances, a payday loan does have a place.”
UK Credit levels now stand at a staggering £3.5bn
According to Marketing and consulting firm Apex Insight, the UK credit market is now worth an eye-watering £3.5bn, a figure that has doubled since 2008’s credit crunch. The company’s new report also states that the lending picture has changed in the last four years as companies have had to find innovative new products that give consumers exactly what they need.
Among these new products are payday loans. There’s been an explosion of companies offering short-term, quick-fix loans to consumers who may not be able to borrow through conventional means. Apex Insight is quick to praise payday loans for helping these customers avoid unlicensed loan sharks and other dangerous money lenders.
At Quiddi we’d like to endorse this refreshingly positive endorsement of payday loans. As the UK’s most reputable payday loan affiliate brokers, we’ve seen a rise in the number of consumers seeking payday as an alternative means of credit. Managed properly, a payday loan is a great way to manage between pay days. Often, it’s the only way many people can survive - a fact supported by Apex Insight Director Frank Proud’s statement, saying “We have seen a big increase in the number of customers under financial stress, and a retreat by the mainstream banks from serving these customers.”
Maybe the tide is finally turning in favour of payday loans. The industry is becoming ever more tightly regulated as affiliates, lenders and consumers are faced with more choice.
Posted By: Quiddi
12 February 2013
Instant payday loans and cash advances have never been easier or faster to get, especially with the development of mobile optimised payday loan sites. Payday loan affiliates, it’s time to get mobile optimised!
Mobile Payday Loans
The whole payday loan process can now be done whilst on the move, from searching for the best payday loan, completing the payday loan application to then see the money hit your bank account.
For the millions of people who apply for payday loans the main reason for doing so is for the need of instant cash. It is important, for payday loan affiliates, that their strategy includes mobile optimised techniques.
Mobile optimised payday loan websites make it incredibly easy to navigate and forms easy to complete so the customer can apply for a payday loan whilst on the move. If you include a mobile marketing technique you are undoubtedly going to succeed as a payday loan affiliate.
Demographic of UK smartphone owners vs. payday loan consumers:
|
18-24 |
25-44 |
45+ |
| Smartphone Owners |
14.4% |
43.1% |
34.9% |
|
18-25 |
26-45 |
46-65 |
| Payday Loan Applicants |
22.9% |
53.4% |
23.7% |
[Age demographic of smartphone owners: Statistics taken from comScore MobiLens, 3mon.avg. Dec-2011, U.S. and EU5] [Smartphone Owners: 7.6% of owners aged 13-17; however, payday loans are only available for individuals aged 18+ therefore this statistic has been omitted]
[Age demographic of payday lending customers taken from The Office of Fair Trading’s Annexe C: Supplementary analysis from the OFT’s consumer study and other sources of data (June 2010)]
The demographics shown on the chart illustrate the strong correlation between smartphone users and payday lending customers. The age demographics clearly show that the age brackets for smartphone owners and payday-lending customers correlate to provide a key customer base for payday lenders and payday loan affiliates.
It also shows that smartphone marketing needs to be optimized for the payday loan industry. Payday loan affiliates need to ensure that their payday loan site is fully operable on smartphones as it is more than likely that this is how your customers will be applying for your loans.
The Mobile Payday Loan Process
According to AT Kearney’s study on “The Internet Economy in the United Kingdom”, ‘traffic on mobile networks is growing by 84% year over year and is expected to account for 11% of total traffic by 2015’. This shows that an increasing number of people in the UK are using their smartphones as a means to browse the Internet.
Payday loan affiliates need to ensure that their payday loan site is highly ranked on Google through a watertight SEO strategy. If people are browsing on their smartphones they are doing this due to speed and convenience and will therefore not trawl through page after page.
Once their site has got through the search process it is important to ensure your site is mobile friendly/mobile-optimized so that the customer can easily navigate through your site, and of course complete the payday loan application form with ease so that they convert to a sale.
Once the customer has submitted the payday loan application form they can see in real-time when the money is deposited into their banks through mobile banking facilities which then be used to pay off the debt/bill that the loan was intended for, and then used again to pay back the loan.
Payday loan affiliates, are you mobile-ready? If not then you are missing a trick!
Posted By: Quiddi